SEO is easily one of the most important aspects of your e-commerce business and if you’re not investing a proper amount of time into these processes already, now is the time to do so.
The growth of e-commerce shows no signs of slowing down, with 23% growth year over year, according to research published by BigCommerce and Square. Furthermore, 51% of Americans and 67% of millennials would rather shop online than in-store, and 36% of Americans’ shopping budgets are spent online.
This means there’s a huge opportunity for online retailers. But with an estimated 12-24 million e-commerce stores, how do online retailers make their products stand out? As the CMO of Marketing 360, I have seen firsthand with our own e-commerce clients how optimizing e-commerce marketing strategies can provide huge benefits.For more details check SEO Services in London.
Here are some tips to ensure more conversions:
Setting the Milestones
Firstly, it’s impossible to engage in any kind of progress or to implement any kind of strategy if you don’t know where your business is so far. This means taking a breather and dedicating some real time in considering all the tactics you’re currently using, listing out what works and what doesn’t work.
It’s so easy to get caught up in the day to day running of things that it’s easy to overlook the fact that you may be wasting money in some places, and not investing enough in the others.
If you’re using an еmail marketing campaign, it doesn’t matter whether you’ve got a list of a million users, if none of them are clicking through, you may as well have none.
It’s the same for your website. If you’re getting a ton of customers coming to your page, but nobody is buying anything, you need to identify what’s going on and how you can improve.
It’s Time for a Refurb
When you were starting out on your online store, you may have cut corners so to speak. That doesn’t mean you’ve doesn’t mean you’ve done a bad job, but you may have had a limited budget, and therefore you may not have been able to invest in the best e-commerce platform possible.
“Consider whether this is the case for you. If you’re using a rather outdated platform that’s slow or simply not up to the scratch in today’s modern world, you can be sure that Google is penalising your website, harming your SEO ranking,” says Jonathan Bells, a content manager at Revieweal and Best Assignment Services.To know more info check SEO Agency in Hyderabad.
In-Store Security to Aisle Four!
One of the leading aspects that Google looks out for when indexing your pages, especially for an e-commerce store, is website security. As a store, you’re going to be handling a tonne of your customer’s personal information, such as names, dates of birth, addresses etc. as well as a tonne of their financial information, such as their bank details.
If you don’t have website security, how can you be sure that website hackers are not on your website stealing your customer’s information? If this is the case and you don’t have website security, Google will penalise your pages, ensuring that you drop down the results pages.
Blogs, Blogs, Blogs
Content marketing is easily the biggest marketing technique that has ever existed. Head over to your social media feed now and all you’ll see, excluding news updates, are articles selling holidays, products, product reviews etc.
To boost your digital marketing campaign, to increase your website traffic and to enhance your SEO ranking, it’s essential that your website has a blog. Now, creating content may seem like a daunting and overwhelming task, but it doesn’t have to be the case.
One way to approach this task is by hiring freelancers from websites such as Upwork. More recently, academic writing services, such as Academized and Studentwritingservices have also become very popular for websites and businesses that are looking for content.
Finally, you can invest in an entire content marketing packages from companies such as Contently.For more details on SEO Services check Cidoc2015
You may choose to create your content yourself but this can be extremely time-consuming, and it’s not worth risking poor-quality content on your blog. If you do decide to give it go, remember that the keywords you embed need to reach a 2.5% density rating and articles should be 500-1,500 words long. This is the simplest way for your content to achieve a high SEO ranking.
Performance Tracking & Enhancement
Now that you’ve got these strategies in place, it’s important that you monitor the effectiveness of them. For example, if you’re uploading content in your content marketing campaign, it’s vital that you monitor which ones are successful and which are not.
This way you’ll be able to replicate the successful posts to gain even more success while doing away with the low-quality content that’s holding you back. Without tracking your SEO ranking, it’s also very difficult to know whereabouts you stand.
You may have several things which are penalising your store, but without monitoring how your website is performing, it will simply continue to do so. Constantly monitoring and updating tactics is one of the biggest keys to SEO success.
If you’ve been struggling to find ways to boost your SEO ranking, those days are over. By investing proper amounts of time in carrying out these tasks and by improving your existing strategies, you’re sure to see a near-instant improvement in your website statistics, taking your business to the next level of success.